Those instantly make it hard to get to profitability. They are very easy to start and get traffic to, but mistakes are easily made when it comes to ad group structure and match types. They’ve been around for 20 years and a lot of advertisers have gotten REALLY good at them. Let’s say you skip my advice and start with Search Ads instead. If you run campaigns in the order I describe above, it becomes harder for you to make basic mistakes. The main reason for this particular order is to make things easier. So I suggest to run the different campaigns types in Google Ads step by step: With Google Ads, if you don’t pay attention to this, you could end up competing for keywords that are a lot more competitive and with other stores that have been doing this for YEARS. While you could start with any campaign type and see results, it’s not the most effective approach based on my experience from teaching people how to run Google Ads. So the first thing you’ve got to do is figure out which of those are relevant to your business at this point in time, and which ones to shelf for later. Google Ads is a platform that allows you to advertise in different places, using different campaign types and different ad formats. Part of the complexity for people new to Google Ads is that there is no such thing as a “Google Ad”. ![]() These aren’t just nice to have but can mean the difference between making, or losing money. I believe these three things are essential to get right BEFORE you start with Google Ads. Infrastructure: email capture, cart abandon, welcome, repeat program, etc.Today I’ve isolated these three factors which are a good barometer of Google Ads’ ecommerce potential: And it took me some time to figure out why this was happening. While the other one runs perfect Google Ads campaigns, it still loses money with every click. One might run campaigns that make basic mistakes but still turn a profit. Two stores that do have the same budget and start the same Google Ads campaigns might see very different results. So focus your budget on the things that are likely to result in sales. You’ll spread your budget too thin and won’t be any smarter whether this can work. So if your budget is small, keep the number of products/keywords low.ĭon’t try to run a campaign with 2000 products with $5 a day for a month. I realize $1,000 can be a lot of money for a starting business. New advertiser complaining about not seeing results Way too often I see new advertisers being jumpy: But you’ll be a lot more nervous and jumpy and likely won’t stick with it long enough. How much profit do you make from a sale?.How long does it usually take for people to purchase?.And then work your way up.Ī couple of things influence the budget you need: Your first goal is to get your feet wet, understand what can be had from Google Ads. The initial goal is not to develop a fully-fledged sales channel. ![]() Some online stores simply don’t have the money to really test Google Ads. Here are a couple of important must-haves before moving on. I know I mentioned in the intro how ecommerce businesses get a ton of sales from Google Ads, but that’s just the average. Google Ads isn’t a good fit for any business.
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